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Coaching as driving change and engagement.

Interview with Alexandra Aster Akinbiyi   Your job title is Change & Engagement Manager. Can you give us an explanation of this role? It’s interesting you ask because even though this job has been around for many years, I do get the questions of what it is that I do quite a lot. And the funny part is that once you know what it is it seems so vital to every big organization. Change refers to adjustment, transformation, difference and this can relate to anything changing within the company – a change in organizational structure, a new vision or a new technology. Anything that differs from a current state and has a future state, is considered a change and for me considered a project I would get involved in and help drive. The engagement part of the role evolves around engaging audiences who are impacted by the change. This includes awareness, communication and the creation...

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Social media: a place of humans

Interview with Deirdre Breakenridge, communication strategist, CEO of Pure Performance Communications, Podcaster, host of Women Worldwide, LinkedIn Learning Instructor and adjunct professor.     You say that modern public relations demands an integrated, multichannel approach in order to successfully build awareness, loyalty, engagement, and advocacy. Could you explain which kind of multichannel approach do you suggest? What we realize within all these new media, especially social media, is that consumers are in so many different places. This is at the side of all traditional media. When you can figure out when people want to receive information, what excite them and what they want to share, you know how to reach them, and you will do this in different ways, in different channels and in different formats. With social media we have two big news in the organization of communication. The first, as you said, is that people want to decide how and when receiving information,...

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Coaching crossing culture.

Interview with Eefke Bodt. Consultant, Trainer, Performance Coach.   You have a long carrier in human resource, and now you are in NetExpat, one the most important company in the world focused on assessment, training and coaching mobile employees and relocating their partners too. Could you explain deeper your function in the company? In NetExpat I help all the experts that are moving all around the world in the difficult issue to adapt to the country. For example if you come to Vietnam you find that the way local people think is so much different. I had a German lady who came to Vietnam with that straight way to act that a German has, and I had to train her about what she could do and how she had to adapt to the country. In Vietnam people will never say no. If you ask a question, and a person is not happy...

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Refilling an empty space.

Interview to Eva Aksahn, Life Coach & Psychologist in United Arab Emirates.   What does a coach do? We usually examine the goals that a person has, we analyse the personality intimately and, in a number of sessions, we move him or her towards the desired ambitions.   What is the part of a person that you coach? I’m involved more in life coaching then in business coaching, and we can say that who wants a private coach usually is scared to be or to do something and, at the same time, is already convinced that he or she wants to go “higher”. I look at their ‘high dreams’ and after I can coach the person to stop what obstruct the interior opportunity and let him or her to go beyond.   Does life coaching usually work? The result depends on the client’s commitment. I work to untangle the obstacles but what we can reach is a consequence from...

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